Performance Marketing Specialist
Philippines
We are looking for a skilled Performance Marketing Specialist to take the helm of our digital advertising efforts across various platforms including LinkedIn, Meta, Google, and YouTube. If you have a knack for strategizing, executing, and optimizing high-performance marketing campaigns, then this role is tailor-made for you. The ideal candidate will be data-driven, result-oriented, and proficient in managing budgets and analytics.
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Responsibilities:
- Strategy Development: Develop and execute a comprehensive performance marketing strategy that drives business objectives.
- Implementation: Launch campaigns by setting up ads, crafting messaging, and segmenting audiences effectively.
- Campaign Management: Oversee ongoing campaigns, optimizing for performance based on key KPIs.
- Budget Management: Allocate and manage budgets efficiently to maximize ROI.
- A/B Testing: Conduct A/B tests to identify high-performing elements in campaigns.
- Ad Creatives: Work with creative teams to develop compelling ad content and creatives.
- Market Research: Keep abreast of the latest trends and updates in performance marketing to inform strategy.
- Cross-Channel Synergy: Ensure campaigns are well-integrated across multiple platforms for maximum reach and effectiveness.
- Lead Generation: Focus on generating high-quality leads that convert into profitable customers.
- ROI Analysis: Regularly analyze the ROI of different campaigns and channels to allocate budgets most effectively.
Qualifications:
- Proven experience in performance marketing, preferably with a focus on digital advertising.
- Strong understanding of paid search platforms like Google Ads and social media advertising (LinkedIn, Meta, etc.).
- Exceptional analytical skills with experience in Google Analytics or similar tools.
- Highly proficient in Microsoft Excel or Google Sheets for data analysis.
- Adept at making data-driven decisions.
- Familiarity with AI tools (like ChatGPT) is required.
- Proficiency in project management tools like ClickUp and scheduling software (Hootsuite, Later, etc.) is required.
- Strong written and verbal communication skills.
- Attention to detail and organizational skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Basic understanding of HTML, CSS, and JavaScript is a plus.
- Experience with CRM systems like Salesforce or HubSpot is an advantage.
- No degree required, but a background in marketing, business, or a related field is a plus.
- A portfolio showcasing your past performance marketing campaigns is required.