Email Marketing Specialist
Philippines
We are seeking a talented Email Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing email marketing campaigns, managing email databases, optimizing email funnels, and driving engagement and conversion through email channels.
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Responsibilities:
- Develop and execute email marketing strategies to achieve company objectives, including lead generation, customer retention, and sales growth.
- Create compelling email content, including copywriting and design, that resonates with our target audience and drives action.
- Manage email databases, segmenting contacts based on demographics, behavior, and other factors to deliver personalized and targeted campaigns.
- Implement email automation workflows using HubSpot or similar platforms to nurture leads, onboard new customers, and re-engage inactive subscribers.
- Analyze email performance metrics such as open rates, click-through rates, and conversion rates to optimize campaigns and improve results.
- Collaborate with cross-functional teams including marketing, sales, and product to align email marketing initiatives with overall business goals.
Stay current with email marketing best practices, industry trends, and emerging technologies to continuously improve our email marketing efforts.
Qualifications:
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in email marketing, with a strong portfolio of successful campaigns and demonstrated results.
- Proficiency with email marketing platforms such as HubSpot, Mailchimp, or similar tools.
- Experience in creating and optimizing email funnels to drive conversions.
- Excellent copywriting and communication skills, with the ability to craft compelling messages that drive action.
- Strong analytical skills and the ability to interpret data to make informed decisions and improve campaign performance.
- Creative thinker with a keen eye for design and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience with HTML and CSS is a plus.