Digital Marketing Manager
Philippines
We are seeking a highly skilled and experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing our overall digital marketing strategy to drive online presence, brand awareness, and customer engagement. The Digital Marketing Manager will play a crucial role in planning and executing various digital campaigns across multiple channels to achieve business goals.
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Responsibilities:
- Digital Strategy Development:
- Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
- Stay updated on industry trends and best practices to ensure the company's digital presence remains innovative and effective. - Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email, search engine optimization (SEO), pay-per-click (PPC), and display advertising.
- Monitor and analyze campaign performance metrics, making data-driven decisions to improve results. - Content Management:
- Collaborate with the content team to create compelling and relevant content for digital channels.
- Ensure consistent messaging and brand representation across all digital platforms. - Social Media Management:
- Oversee social media accounts, develop content calendars, and implement strategies to increase brand awareness and engagement.
- Monitor social media trends and competitors to identify new opportunities. - SEO and SEM:
- Develop and execute SEO strategies to improve organic search rankings.
- Manage PPC campaigns to drive targeted traffic and achieve desired conversion rates. - Email Marketing:
- Design and implement effective email marketing campaigns to nurture leads and retain customers.
- Monitor and optimize email performance based on key metrics. - Analytics and Reporting:
- Utilize analytics tools to track, measure, and report on the performance of all digital marketing campaigns.
- Provide regular reports to the management team, outlining key insights and recommendations for improvement. - Budget Management:
- Manage the digital marketing budget effectively, allocating resources to maximize ROI.
- Negotiate and manage relationships with external agencies and vendors.
Qualifications:
- Minimum of 5 years of experience in digital marketing or related field.
- Strong background in outsourced sales and digital marketing services
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.