Health Specialists Inc.
A Family-Owned Staffing Agency
Limited Budget, Weak Positioning
Operating in the competitive healthcare staffing industry without a budget for paid campaigns or a dedicated marketing team, HSI’s initial self-managed branding and marketing efforts fell short of reaching its desired audience.
ARMI’s engagement started with a thorough overhaul of HSI’s brand image—from the logo to the messaging—to solidify its market position and ensure the brand appeals to both clinicians (B2C) and clients (B2B).
Five Marketers for the Price of One
ARMI deployed a skilled team comprising a Project Manager, Graphic Designers, a Web Developer, and a Copywriter. Adopting an agile management approach and a comprehensive branding strategy, the team worked closely with HSI for two months.
The initial scope of work included a brand refresh and website development with basic SEO. As a token of appreciation for being one of our first clients, we also included corporate and executive profile optimization, the creation of the first 9 branded Instagram posts, as well as rebranded email signatures.
An Established Market Presence
By partnering with ARMI, Health Specialists Inc. was able to fully leverage the collective genius of five marketers for the price of one. The collaboration emphasized flexibility, cost-efficiency, and rapid execution, achieving significant brand and website enhancements within a compressed timeline.
This resulted in a brand refresh that took 14 days to complete, succeeded by a website development that took 24 days to conclude. Not only did HSI save on costs, but they also significantly saved time without halting their operations.
A month after the new website’s launch, HSI saw a 137.5% increase in organic search and a 430% increase in page views. The healthcare staffing agency also established a strong market presence that transformed its business dynamics.
