The People Shift Podcast ignites a movement for thriving workplaces. By amplifying the voices of leaders and employees alike, the show empowers both people and businesses to spark transformative change in workplace culture.

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The People Shift Podcast

Case Study

Objective:

To launch "The People Shift Podcast," establish it as a thought-leadership channel in the human resources and leadership space, and garner a dedicated listener base within 6 months.

Challenge:

Navigating the crowded podcast landscape while maintaining the quality of content, securing high-caliber guests, and balancing podcasting duties with day-to-day operations.

Pre-Production Planning

Crafted an in-depth storyboard and episode schedule, aligning content with target audience needs.

Guest Recruitment

Successfully invited industry leaders for the first 10 episodes.

Social Media Promotion

Utilized multi-platform strategies, achieving 5,000+ dedicated followers across channels.

Launching Strategy

Released the first 3 episodes simultaneously to capture listener interest, followed by weekly episodes.

Community Engagement

Hosted live Q&A sessions post-episode releases, boosting audience engagement and time spent on the landing page by 25%.
Promotion: Integrated the podcast into email campaigns with a 35% open rate and 15% click-through rate.