If you're navigating the whirlwind of staffing and recruiting, you know how vital it is to stay updated, especially with the digital marketing trends for 2023 reshaping our world. Let's break down some common marketing roadblocks staffing companies face and, more importantly, how to zoom past them.
What's the Scene?
The staffing world is a competitive jungle, with the rules of the game always changing. It's all about reading the signs and pulling off the right moves to stay in the lead.
Making a Splash Online
We're in 2023, and if you're not online, where even are you? A Clutch study showed that a whopping 75% of folks size up a company's credibility by its website. So, for staffing pros like you, a sharp website isn't just a bonus—it's the ticket to the big leagues.
Get yourself a sleek, user-friendly website. Show off your success stories, and throw in some glowing candidate testimonials. Keep it snazzy and straightforward.
Carving Out Your Brand's Spotlight
Being a familiar face in a sea of brands? Priceless. Edelman tells us a solid 81% of consumers want to trust a brand before shelling out the bucks. If your brand's story isn't hitting home, you might be missing out on some golden opportunities.
Whip up engaging articles, insightful case studies, and maybe even host a few webinars. Be that guiding voice in the staffing world everyone's eager to hear from.
Mastering the Social Media Maze
Social media is like that popular cafeteria table—everyone wants a seat. Pew Research notes 79% of adults are hanging out on Facebook, with LinkedIn not far behind. Make those numbers work for you.
Dive into the platforms your people love. Share your wisdom, sprinkle in some job posts, and keep the engagement flowing.
Being the Top Pick for Talent
Grabbing the attention of the cream of the crop? Easier said than done. SHRM points out that in 2020, 68% of HR buffs found recruiting full-timers a bit of a puzzle. How do you flip the script?
Flaunt the perks of teaming up with your firm. Share those glowing "hired and thriving" stories, and maybe even share tips to help candidates step up their game.
Getting the Lowdown on Your Marketing Impact
Measuring your marketing magic? Sounds techy, but it's a must. HubSpot tells us that just 40% of marketers give their own strategies a thumbs up.
Embrace those analytics tools. Keep an eye on your website visitors, those turning into leads, and of course, your new partners in business.
In the staffing world, challenges are just tomorrow's success stories in disguise. With the right strategy, that online presence, brand buzz, social media game, top-tier talent, and a keen eye on results, there's no stopping your brand.
Think it's time to elevate your marketing moves?
Drop ARMI a line and discover how we can help you champion the staffing scene's marketing challenges and score some serious growth.
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